The color property that describes how bright or vivid it appears is called what?

• A. Intensity
• B. Hue
• C. Value
• D. Saturation

Answer: (A)

The main idea is how color strength is described—the way a color’s brightness or vividness is perceived. In this color vocabulary, intensity is the property that tells you how bright or vivid the color appears. Increase intensity and the color looks stronger and more dazzling; decrease it and the color looks softer and duller. Hue is simply which color family you’re looking at (red, blue, etc.). Value refers to how light or dark the color is, independent of its hue. Saturation describes how pure or rich the color is, but for describing brightness or vividness, intensity is the term used, making it the best match.